Purpose - Aim - Target - Intention - Goal: Difference between revisions

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===Purpose vs Intention===
===Purpose vs Intention===
The generally accepted definition is that an organisation's purpose is the reason or <u>why it exists - why it does what it does</u>. <br>


an organisations purpose is the reason or “why” it exists - why it does what it does.
Strategic intent focuses the Management's attention on tasks and activities that will fulfil the organization's purpose.
Strategic intent focusses the board’s attention on tasks and activities that will contribute to the fulfilment of the companies’ purpose. Employee’s intention focusses individual’s attention on tasks that contribute most to the organisations purpose. In an ideal scenario employees personal intentions for their life and career (core intentions) should dovetail in some way with the companies’ purpose, creating a powerful combo that benefits all concerned.
Employee intention focuses an individual's attention on tasks that contribute most to the organisation's purpose. In an ideal scenario, employees' personal intentions for their life and career (core intentions) should dovetail in some way with the organization's purpose.
 


[[Stafford Beer]] proposed '''POSIWID ''': The purpose of a system is what it does because he said there is <u>no point in claiming that the purpose of a system is to do what it constantly fails to do</u><br>
Systems theorists widely use the term to counter the notion that the purpose of a system can be read from the intentions of those who design, operate, or promote it. When a system's side effects or unintended consequences reveal that its behavior is poorly understood, then the POSIWID perspective can balance political understandings of system behavior with a more straightforwardly descriptive view.




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|Something we want to do but have not done it yet.<br>Focuses attention on making things happen.<br>Example: I intend to go to the shops this afternoon.<br>Intention shapes what we say and how we behave, which can result in getting results or achieving targets, but it’s not our overarching purpose. Intention is a way to get there.
|Something we want to do but have not done it yet.<br>Focuses attention on making things happen.<br>Example: I intend to go to the shops this afternoon.<br>Intention shapes what we say and how we behave, which can result in getting results or achieving targets, but it’s not our overarching purpose. Intention is a way to get there.
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===Intention vs Goal===
===Intention vs Goal===