Purpose - Aim - Target - Intention - Goal: Difference between revisions

Purpose - Aim - Target - Intention - Goal (view source)

953 bytes added , 31 January 2023

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 Easier to define by looking at differences.
-==Aim vs Target/Objectives==
+===Aim vs Target/Objectives===
 {|class=wikitable
 |style="padding: 10px" | '''Aim'''
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-==Purpose vs Intention==
+===Purpose vs Intention===
+an organisations purpose is the reason or “why” it exists - why it does what it does.
+Strategic intent focusses the board’s attention on tasks and activities that will contribute to the fulfilment of the companies’ purpose. Employee’s intention focusses individual’s attention on tasks that contribute most to the organisations purpose. In an ideal scenario employees personal intentions for their life and career (core intentions) should dovetail in some way with the companies’ purpose, creating a powerful combo that benefits all concerned.
 {|class=wikitable
 |style="padding: 10px" | '''Purpose'''
-|The reason “why” we do what we do.
+|The reason “why” we do what we do.<br>Something we might have already done. It explains ‘why’. (e.g. I came here to see you.)
 |-
 |style="padding: 10px" |'''Intention'''
-|Focuses attention on making things happen.
+|Something we want to do but have not done it yet.<br>Focuses attention on making things happen.<br>Example: I intend to go to the shops this afternoon.<br>Intention shapes what we say and how we behave, which can result in getting results or achieving targets, but it’s not our overarching purpose. Intention is a way to get there.
 |}